Do You Need Website Design or Website Development?

If you use the Internet on a regular basis you have probably noticed the wide variance of website design; some are your plain vanilla type websites; white backgrounds with black text and very few if any graphics while others are distinguished by their heavy reliance on graphics such as flash animation.

Website Design

Generally the tasks required to create your Internet presence is viewed as an aspect of web development. You will find individuals who are web designers, those who are web developers along with those who claim to do both. But even though both of these terms are used loosely to mean the same thing, there is a difference between website design and web development; in short website design takes care of the look and web site development makes the little work with the search engines and Internet technology.

Although flash animation websites are extremely popular these website designs are notoriously subject to be bypassed by search engine spiders because they cannot read imagery. Regardless of how much text is within the flash animation it will not be able to be read. Because of this limitation, without web development there are many sites which never appear on the search engines.

When you understand the limitations of using flash animation or other graphics you can develop workarounds that are content-based to balance the impact of the graphics. Website design can be as unique and creative as necessary to reflect the business image and produce a visitor friendly experience at the same time.

Web Development

At its best a well-thought out visual presentation will provide what required to be cross-browser compatible. This one factor alone can make or break your level of success with an online business. If your website design is not at this level, web development services can correct this problem.

Although the graphical elements include the navigation bar, the navigation process; how a visitor travels through your site is accomplished through a variety of development methods. For instance internal page hyper links, breadcrumb links, site maps and the search function all play a role in connecting your visitors to your content.

The way content management is presented is also a part of web development; the use of HTML tables as part of the website design process is much more of a fluke than most people realize; HTML4 tables were never intended for the purpose of bringing continuity to website design, this is the purpose of using cascading style sheets or CSS, to bring continuity of style and design to the website in an easy to edit format. The problem with using HTML4 tables from a search engine spider’s point of view is the additional lines of coding they are required to read when tables are used.

Because there are millions of websites indexed on a monthly basis search companies program the spiders with a certain amount of time to crawl a page, read the code and index it. Whether or not a designer uses W3C compliant techniques is one of the most factors to consider when creating your Internet website.

Web Design Rates Vary Depending on the Scope and Type of Website

The world of web design continues to become more and more competitive. Finding the right company to build a website for you has become more difficult than ever and just about every one of these firms will claim to have the cheapest website design rates. For someone who is not familiar with the cost of web design rates, it can be a challenge to determine which company is offering the best value. Generally, there are three different levels of websites.

“Brochure” Websites

Obviously, the size of a website is the ultimate determining factor of the web design rate. The smaller a website is, the cheaper it will be. “Brochure” websites are generally only a handful of pages and are therefore the cheapest option. Depending on the level of customization/additional features, sites such as these generally run in the range of $500-$1000 and consist of a homepage with several informative pages. They are not the most feature-rich of options, but they do give you a web presence and inform potential customers as to what you are all about.

Ranked” Websites

Search engine optimization is all the rage in website design today. A website is only as good as the number of people who view it. Therefore, proper search engine optimization is essential. “Ranked” websites help you do this by including a content management system (CMS). These modules allow you to add SEO optimized content to your site, which will help to grow your site and make it more visible on search engines. It is an efficient and great way to build your site over time and gives you complete control. Website design rates for this generally range in the $1000-$2000 bracket and they usually come with some level of customization.

Websites That “Dominate”

If you have a higher budget, than this is the website design package that is for you. Websites that “dominate” come complete with content management systems, custom modules, and SEO optimized pages that have been extensively researched. They also include a higher level of personalization tailored towards your specific needs, such as mobile designs that work across a variety of platforms. These websites are guaranteed to increase your web presence, create a more pleasurable user experience, and drive more traffic to your company’s site, thereby increasing business. Website design rates for these sites are obviously more expensive and generally cost several thousand dollars.

Most successful web development companies offer a variety of different affordable web development packages and design options. You should make sure that the web development company that you decide to work with has a variety of options to fit your varying needs.

Finding The Right Website Development Company – The Right Way To Make A Mark On The Market

In today’s business environment you are not a success unless you have a presence on the web. Having a presence is just the first step, you need to make an impact on the market place, show up in search results, able to hold the attention of visitors and then be able to convert this attention into tangible business. This is an expert service and you need the help of specialists to get it right. We will take you through the process of what you need to look for when you are looking for such services.

As you know there are several stages through which you can appeal to the hidden want in a customer to the stage which he/she actually becomes your consumer:

· Attraction: This is typically the first stage when your customer moves towards your business. In the web world this part is by creating a design for your website that will attract your customer to you. To do that it has to be specific to the business and what the prospective customer would be looking for.

· Curiosity: This stage would be aided by the proper web development that would put across a clear message to the prospective customer. This needs to be strongly reinforced by strong calls to action and user friendly interface.

· Interest: Once you have appealed to the interest of the customer this would lead to him/her exploring the website looking for things that specifically interests him/ her. At this stage he/should would be casually interested in what is on offer.

· Appeal to an inner need: The next stage would be to further reinforce the inner need that he/she never even knew that he/she had by a sharp Email. This could be further strengthened by having a strong presence on the web on social media platforms, providing relevant and useful content and overall making the service/product irresistible

· Evaluation: Once the customer has been brought up to this level, he/she would evaluate the services. This would be aided by sharp presentations, great testimonials and an interactive interface on the site.

· Conversion: This is the stage what all this work has been building up to. With the curiosity aroused, the interest evoked, information provided and the overall visual impact, conversion from mere interest to a solid customer is inevitable.

· Delight: The customer delight while helped by impeccable service and after sales follow up would be further enhanced by knowing they have made the right choice.

E-commerce Web Development will provide support and services at every level of this process. All you need to do is look for a company who possesses complete understanding of this process and the know how to make it happen.