How Collaboration Works Between Marketing Department And Website Development

At this point of time, after more than twenty five years since the internet became mainstream, it is no longer a question whether a company should have a website or not. By default every company, ranging from one person companies to businesses that employ thousands of employees, has a website. The more important question marketing managers of a company should ask is how good or bad is their website. The number of customers who do not seek out more information about the company they are buying products from is a minority.

Customers And Website Communication

With a large number of customers depending on a website for information, it is important that no company ignores the importance of website to their website. In many ways, a website is almost like a salesman who is working round the clock, advising prospective, current and past customers what exactly is the company offering and why they should buy them. A website can be as interactive as one wants it to be or it can be extremely dull out of sheer ignorance.

It is not just about the appearance and presentation of a website that matters. Most customers would not know about the company web address. Of course, website address is printed and advertised on the company products, in ads and of course marketing material and business cards. However, the website address is not really something that people can remember unless it is something that they use every day like Facebook.

Inevitably, every customer turns to search engines like Bing or Google to look up the website they want to reach. Customers start by typing in search words that they think represents a particular company website. So, there must be some kind of a link between the words the customers might possibly use and the website that you have built. This is probably the most difficult part because it requires a fairly heavy dose of research. The marketing department has a tough task cut out for them because if they unable to find those keywords that will link to their website, customers may not find the company website at all.

Search Engine Optimization

This is not the only challenge that the marketing department is going to face. The words that the customers use may be fairly generic and could apply to hundreds of companies in the same industry. So the key job here is to ensure that the customers will find your company when they search for what they want, instead of a competitor company. This process of getting your name right at the top of the search engine results is called search engine optimization.

Linking the words and getting your website on top of the search results is a collaborative effort between web developer and marketing department. Marketing is something that is an integral part of any company. Except for maybe some specific tasks like advertising and content creation marketing management it is within the part of the main company system. However, enormous financial and time benefits can be derived by having a third-party company involved in web development and its maintenance.

When it comes to having your company website built, the choice comes down to freelancers and website development companies. If you are a company then it simply makes business sense that you deal with another company. The key difference is the standard difference you would find between a person and a company. With a person you are looking all the problems that you tied to working with a single person. However, when you are dealing with a company you can expect the same level of professionalism that you would extend to your customers.

What Is the Actual Cost of Developing a Website?

What is the science behind placing a quote for a website? I am sure the customers don’t know about this but the funny part is even the person sending the quote at times does not have any reasoning behind the same. If that was not the case, how come a customer who sends his requirement to 4 different web developers, gets 4 entirely different quotes ranging from $500 to $15,000.

If you question the ones placing ridiculously high quotes, they have a “Quality” rebuttal which is ambiguous. Do they believe the ones offering lower quotes are going to offer poor quality?

Well, let’s do a deep dive and find out what it takes to build a website for a small business. It could be a photographer who wants to put his portfolio online. It could be of a doctor who wants his appointment booking process to be made online via his website. It could be a plumber who wants to highlight his contact details for people to call him. Nevertheless, I believe no small business owner is looking to get built the next Facebook.com or yahoo.com.

There requirements will be more or less the following:

1. They want a decent looking website which offers easy navigation to users

2. They want to display their galleries/portfolio/services/offerings

3. They want the site to adjust according to the device it is opened on keeping in line with modern trend of increasing smart phone usage.

4. They want their contact details to be displayed in a crystal clear manner so that people can reach them easily.

5. They want their social media widgets to be placed on the website

6. They want someone to update the website at a reasonable cost whenever they need to do any changes.

Is it too much to ask? Absolutely a big NO.

Here’s how much time it’s going to take to do all that stuff. I am sure many web designers and developers would hate me to reveal this but it is true. With all the modern technologies available, the above mentioned tasks would not take more than 10 hours of designing and coding for an average web developer.

Now, let’s imagine the developer charges $20 an hour. This means the website development should not be more than $200. Then why do they ask for $500 or $1000 or $5000 for the same thing. I guess, it’s all a game of charging for the technical know-how. Since the small business owner does not understand anything about technologies, it’s easy for the developers to portray things as “rocket science” and inflate the number of man hours required to complete the tasks.

What should a business owner do?

I guess, once you decide to build a website, register the domain via GoDaddy or any other registrar (the more popular the better) and then register a hosting. It’s pretty easy stuff and does not need any technical know-how. It’s time now to go and do window shopping for economical options for getting the website developed. A little bit of Googling and you will find a list of companies who are not going to put a hole in your pocket for building your website because for a small business owner every single penny counts.

How to Choose the Best Company Offering Website Development

A company offering website development won’t help you just by creating a visually appealing design for your website and equipping it with a healthy set of web-based tools. If you choose the right firm to work with, it can also ensure that your website is optimized and perfectly positioned to capture your target market’s attention with the best SEO execution.

Of course, remember that the key prospect here is right – you can’t just hire any web development firm for your business. You must make sure they’re the best one for your needs, and to do so you would need to consider several factors.

Specialization

Obviously, specialization comes in various forms. Even so, you need to find a firm that can offer you as many relevant specialized skills as possible.

  • Has the company any experience working with companies whose nature of business is similar to yours?
  • Has the company any experience working with a company of your size?
  • Has it certified professionals in your preferred marketing platform? (e.g. press releases or live blogging)
  • Has it certified skills in developing mobile apps?

Team

Speaking of certified professionals, you want to make sure beforehand that you will be assigned a team you are comfortable to work with and have faith in. It doesn’t matter how well recommended they are. It’s best to give them a chance or trial first, but if things are truly not working out between you and the team then do not hesitate to ask for another or to switch to another company offering website development.

At the very least, someone like an art director should handle the visual side of your website while another one – like a master editor or copywriter – should be given the reins when it comes to content development for your site.

If they also have article writers and bloggers as well as layout and graphic artists and digital photographers added to the fold, then so much the better!

Time

It’s very important to work with a firm or a team that is capable of effectively managing their time and working with minimal supervision. Otherwise, both your time will be wasted with unnecessary delays. There are signs you can look out for to know if a team is indeed skilled with time management.

  • They meet their deadlines – sometimes ahead of time.
  • You never see them cramming.
  • They have valid reasons for asking for an extension – if they ever do so, that is.
  • They have a schedule for all their tasks.
  • They keep you updated regularly about their progress.

Pricing

Make sure that you are able to afford their fees. Secondly, be sure to pay on time. Late payments won’t exactly put them in a good mood to work on your website.

In any case, it’s totally fine to pay more than usual, but only for as long as you can be sure you are getting your money’s worth with their services. After all, you can’t expect an experienced and excellent company offering website development not to recognize the value of their work, can you?