How Collaboration Works Between Marketing Department And Website Development

At this point of time, after more than twenty five years since the internet became mainstream, it is no longer a question whether a company should have a website or not. By default every company, ranging from one person companies to businesses that employ thousands of employees, has a website. The more important question marketing managers of a company should ask is how good or bad is their website. The number of customers who do not seek out more information about the company they are buying products from is a minority.

Customers And Website Communication

With a large number of customers depending on a website for information, it is important that no company ignores the importance of website to their website. In many ways, a website is almost like a salesman who is working round the clock, advising prospective, current and past customers what exactly is the company offering and why they should buy them. A website can be as interactive as one wants it to be or it can be extremely dull out of sheer ignorance.

It is not just about the appearance and presentation of a website that matters. Most customers would not know about the company web address. Of course, website address is printed and advertised on the company products, in ads and of course marketing material and business cards. However, the website address is not really something that people can remember unless it is something that they use every day like Facebook.

Inevitably, every customer turns to search engines like Bing or Google to look up the website they want to reach. Customers start by typing in search words that they think represents a particular company website. So, there must be some kind of a link between the words the customers might possibly use and the website that you have built. This is probably the most difficult part because it requires a fairly heavy dose of research. The marketing department has a tough task cut out for them because if they unable to find those keywords that will link to their website, customers may not find the company website at all.

Search Engine Optimization

This is not the only challenge that the marketing department is going to face. The words that the customers use may be fairly generic and could apply to hundreds of companies in the same industry. So the key job here is to ensure that the customers will find your company when they search for what they want, instead of a competitor company. This process of getting your name right at the top of the search engine results is called search engine optimization.

Linking the words and getting your website on top of the search results is a collaborative effort between web developer and marketing department. Marketing is something that is an integral part of any company. Except for maybe some specific tasks like advertising and content creation marketing management it is within the part of the main company system. However, enormous financial and time benefits can be derived by having a third-party company involved in web development and its maintenance.

When it comes to having your company website built, the choice comes down to freelancers and website development companies. If you are a company then it simply makes business sense that you deal with another company. The key difference is the standard difference you would find between a person and a company. With a person you are looking all the problems that you tied to working with a single person. However, when you are dealing with a company you can expect the same level of professionalism that you would extend to your customers.

Web Design Pakistan – A Better And Economical Target For Outsourcing

Web design outsourcing in Pakistan is quality yet economical means of getting your business promote over the internet and web market. Information technology people have realized its importance and as a consequence many web design companies have set up in Pakistan. Usually they provide website development and designing services to their clients such as web page design, php development etc.

It is a resource that facilitates in promoting business by reducing the overall costs, uses latest hi-tech skills, has ground-breaking advancement and is competitive enough to assure you victory. It assures you minimum cost reduction, high quality and a positive innovation in your business values. It lets you make an impact in the era of information technology and vice versa.

There are a great number of web developers and website designers in Pakistan that are technically skilled and highly knowledgeable in web development, web design and search engine optimization (SEO) work. You can find SE marketing specialist as well to outsource your SEO/SEM projects.

In particular, the European and American clients can save a huge amount on their financial plan if they outsource to Pakistan. Web design outsourcing provides an array of services such website designing, online marketing, E-commerce solutions, HR outsourcing solutions, Search engine optimization, copywriting, website development, portal maintenance and etc.

It is wise to conduct online market research before hiring a website design company. Every web design and development firm in Pakistan has specialization in certain technical fields, so come to a decision in view of that. If you want to design an entire website or make improvements in the existing design, Pakistani Web Designers can provide you with excellent quality design and commitment.

Do You Need Website Design or Website Development?

If you use the Internet on a regular basis you have probably noticed the wide variance of website design; some are your plain vanilla type websites; white backgrounds with black text and very few if any graphics while others are distinguished by their heavy reliance on graphics such as flash animation.

Website Design

Generally the tasks required to create your Internet presence is viewed as an aspect of web development. You will find individuals who are web designers, those who are web developers along with those who claim to do both. But even though both of these terms are used loosely to mean the same thing, there is a difference between website design and web development; in short website design takes care of the look and web site development makes the little work with the search engines and Internet technology.

Although flash animation websites are extremely popular these website designs are notoriously subject to be bypassed by search engine spiders because they cannot read imagery. Regardless of how much text is within the flash animation it will not be able to be read. Because of this limitation, without web development there are many sites which never appear on the search engines.

When you understand the limitations of using flash animation or other graphics you can develop workarounds that are content-based to balance the impact of the graphics. Website design can be as unique and creative as necessary to reflect the business image and produce a visitor friendly experience at the same time.

Web Development

At its best a well-thought out visual presentation will provide what required to be cross-browser compatible. This one factor alone can make or break your level of success with an online business. If your website design is not at this level, web development services can correct this problem.

Although the graphical elements include the navigation bar, the navigation process; how a visitor travels through your site is accomplished through a variety of development methods. For instance internal page hyper links, breadcrumb links, site maps and the search function all play a role in connecting your visitors to your content.

The way content management is presented is also a part of web development; the use of HTML tables as part of the website design process is much more of a fluke than most people realize; HTML4 tables were never intended for the purpose of bringing continuity to website design, this is the purpose of using cascading style sheets or CSS, to bring continuity of style and design to the website in an easy to edit format. The problem with using HTML4 tables from a search engine spider’s point of view is the additional lines of coding they are required to read when tables are used.

Because there are millions of websites indexed on a monthly basis search companies program the spiders with a certain amount of time to crawl a page, read the code and index it. Whether or not a designer uses W3C compliant techniques is one of the most factors to consider when creating your Internet website.