How Collaboration Works Between Marketing Department And Website Development

At this point of time, after more than twenty five years since the internet became mainstream, it is no longer a question whether a company should have a website or not. By default every company, ranging from one person companies to businesses that employ thousands of employees, has a website. The more important question marketing managers of a company should ask is how good or bad is their website. The number of customers who do not seek out more information about the company they are buying products from is a minority.

Customers And Website Communication

With a large number of customers depending on a website for information, it is important that no company ignores the importance of website to their website. In many ways, a website is almost like a salesman who is working round the clock, advising prospective, current and past customers what exactly is the company offering and why they should buy them. A website can be as interactive as one wants it to be or it can be extremely dull out of sheer ignorance.

It is not just about the appearance and presentation of a website that matters. Most customers would not know about the company web address. Of course, website address is printed and advertised on the company products, in ads and of course marketing material and business cards. However, the website address is not really something that people can remember unless it is something that they use every day like Facebook.

Inevitably, every customer turns to search engines like Bing or Google to look up the website they want to reach. Customers start by typing in search words that they think represents a particular company website. So, there must be some kind of a link between the words the customers might possibly use and the website that you have built. This is probably the most difficult part because it requires a fairly heavy dose of research. The marketing department has a tough task cut out for them because if they unable to find those keywords that will link to their website, customers may not find the company website at all.

Search Engine Optimization

This is not the only challenge that the marketing department is going to face. The words that the customers use may be fairly generic and could apply to hundreds of companies in the same industry. So the key job here is to ensure that the customers will find your company when they search for what they want, instead of a competitor company. This process of getting your name right at the top of the search engine results is called search engine optimization.

Linking the words and getting your website on top of the search results is a collaborative effort between web developer and marketing department. Marketing is something that is an integral part of any company. Except for maybe some specific tasks like advertising and content creation marketing management it is within the part of the main company system. However, enormous financial and time benefits can be derived by having a third-party company involved in web development and its maintenance.

When it comes to having your company website built, the choice comes down to freelancers and website development companies. If you are a company then it simply makes business sense that you deal with another company. The key difference is the standard difference you would find between a person and a company. With a person you are looking all the problems that you tied to working with a single person. However, when you are dealing with a company you can expect the same level of professionalism that you would extend to your customers.

How PHP Application Development is Helpful to Us?

PHP development is a general purpose scripting language widely used in web development application. It can be easily embedded into HTML also. Worldwide you would find many people knowing the PHP language but among them only few have the ability to handle the project effectively.

PHP gives support to different databases including the popular ones like MySQL, Oracle, Informix, Sybase, Solid, Generic ODBC, PostgreSQL, etc. The best thing about PHP is that as per ones requirements its functionality can be changed. In addition to this easily one can develop complex websites also. Beside the development of websites, PHP has been used for developing enterprising solutions like e shopping carts with CMS, CRM Solutions, web calendars for communities, etc. It has also been used for open source software integration like OsCommerce, Drupal, Joomla, Typo3, Simple Machine Forum, vBulletin, phpAdsNew, phpBB Eventum, and others. Seeing the benefits and areas of application, PHP has become a globally accepted scripting language. Among so many software languages, it stands on the forth position.

If you are looking for team of PHP developers India who are well equipped with the knowledge of PHP web development, then look out for company that specializes in PHP application development. PHP development in India too, has caught the attention of many. Seeing its importance many companies now outsource PHP programmers. You can hire one of those or company that has carved a niche for it in open source development India.

PHP developers in India have served clients from various industries including the popular ones like Retail, Telecom, Travel, and others. Seeing the importance many PHP India developers have started using this technology as an alternative of ASP.NET Programming, ASP Programming, and Coldfusion Development.

Seeing so many benefits, surely you would like to have some of the mentioned features on your website too. So employ one of the PHP developers now. They provide complete web application development solutions. If you want them to provide you with custom Web Application Development [http://www.open-source-development.com/php_bb.shtml] facility, then they can do so. To begin with a good PHP India programmer will plan the process, implement it and finally test the application for long shelf life. This will help in zero maintenance from your side. If you face any kind of problem in the future or require technical support, then contact a PHP web Development Company [http://www.open-source-development.com/phpAdsnew.shtml] immediately. Usually they have prompt after sales services also. For more information about PHP developers India visit a company specialized in open source development India.

Hire PHP Developers and Get Powerful Dynamic Websites and Applications

There was a time when we had to rely on books, radio and TV etc. to get information and feel entertained. The internet changed all this and now, we rely on websites to get most of our knowledge. Websites too have gone advanced to cater this ever-growing demand of people using their content and accessing information from them. Earlier, even static websites were enough but not now, and we can see how they are turning more dynamic with the passage of the time. PHP plays a major role in making websites go as much dynamic as they should be.

More websites now use this server-side open source scripting language to get better at web development. At present, this language dominates the landscape of web development with as much as 82% websites in the world using it instead of ASP.NET and Ruby. Much of its popularity is due to its being easy to read and understand. Both, pros and novices find it extremely easy to use as it’s not a complex language. Similarly, it’s very clean and organized besides being eloquent and all this makes it a superior choice as a programming language for developers. More so, it brings a new dimension in development.

Furthermore, no other programming language provides as much control over website as PHP does as it does not involve tedious scripts. A few lines of code are enough in this language to perform functions of any variety. The best part, it’s an open source programming language which not only brings editing benefits but also helps save a lot of money in development. Be it different databases or CSS or HTML, it works well with them all and broadens the horizon of development and programming. More so, their scripts can have tags which are the major reason of web content becoming highly dynamic.

More so, PHP does not bind developers to write code and functions in any specific order within a document and this kind of flexibility is not available with other programming languages around. So, it won’t matter whether the code is in right place or not and this will save a lot of time for developers. Similarly, it helps save the money that would otherwise go into purchasing expensive software or licenses. More so, it brings access to support on the back of having a huge following and a helpful community on the internet. It has a sea of references and guidelines for help.

More so, PHP is a language that makes available a lot of code, commands, and function to rewrite and reuse without spending any money. This is how this language is growing in usages and popularity worldwide and with dynamic sites more in demand, the trend is nowhere close to going down for sure. You can also choose this server-side scripting language to enrich your development work with compatibility and accessibility benefits. That’s why, all these benefits are enough for businesses to hire dedicated PHP developers and add a new dimension to their web development.