Finding The Right Website Development Company – The Right Way To Make A Mark On The Market

In today’s business environment you are not a success unless you have a presence on the web. Having a presence is just the first step, you need to make an impact on the market place, show up in search results, able to hold the attention of visitors and then be able to convert this attention into tangible business. This is an expert service and you need the help of specialists to get it right. We will take you through the process of what you need to look for when you are looking for such services.

As you know there are several stages through which you can appeal to the hidden want in a customer to the stage which he/she actually becomes your consumer:

· Attraction: This is typically the first stage when your customer moves towards your business. In the web world this part is by creating a design for your website that will attract your customer to you. To do that it has to be specific to the business and what the prospective customer would be looking for.

· Curiosity: This stage would be aided by the proper web development that would put across a clear message to the prospective customer. This needs to be strongly reinforced by strong calls to action and user friendly interface.

· Interest: Once you have appealed to the interest of the customer this would lead to him/her exploring the website looking for things that specifically interests him/ her. At this stage he/should would be casually interested in what is on offer.

· Appeal to an inner need: The next stage would be to further reinforce the inner need that he/she never even knew that he/she had by a sharp Email. This could be further strengthened by having a strong presence on the web on social media platforms, providing relevant and useful content and overall making the service/product irresistible

· Evaluation: Once the customer has been brought up to this level, he/she would evaluate the services. This would be aided by sharp presentations, great testimonials and an interactive interface on the site.

· Conversion: This is the stage what all this work has been building up to. With the curiosity aroused, the interest evoked, information provided and the overall visual impact, conversion from mere interest to a solid customer is inevitable.

· Delight: The customer delight while helped by impeccable service and after sales follow up would be further enhanced by knowing they have made the right choice.

E-commerce Web Development will provide support and services at every level of this process. All you need to do is look for a company who possesses complete understanding of this process and the know how to make it happen.

Why It’s Better to Choose a Web-Designer Who Offers In-House Hosting

Often when it comes to hosting, there are a lot of options out there and you might end up spending a lot of valuable time looking for an appropriate package. This article outlines why it’s better to choose a web designing firm that offers in-house hosting services and what you need to know to get the most out of your package.

Why do it?

After all, if you’ve managed to find an affordable deal with a supposedly ‘great’ web hosting company, why not take the deal? There’s great functionality and all for a great price. But what about technical support? If the server goes down at a critical moment, wouldn’t you rather deal with someone reliable whose been dealing with you and your company before rather than some random stranger? Besides, what guarantee do you have that they’ll respond to your query in the first place? They have millions of customers to service, what makes your case special? Yeah sure, you can threaten to leave if they don’t but when it comes down to it: what difference will it really make?

As opposed to working with the in-house hosting services of your existing web design and development firm where you know the staff can be trusted upon to make management easy. And you can guarantee on the fact that they want your business, ensuring if their service is reliable, you can pass on their name to others in your business and personal circles.

Secondly, despite the low costs and ‘great features’ of other hosting providers, know that cost isn’t everything and quality of service should be the basis of your decision. With a web design firm, you can contact the right official and get a full evaluation of up-time/downtime comparison charts, ask about the availability of added security and even have customised solutions built towards helping your business instead of a standardised, one-size-fits-all solution.

A huge benefit of using an existing web design firm is that installation is fast and easy with relatively no delay between when the site has been completed and when it’s being uploaded. You can’t guarantee a fast turnaround time with normal hosting packages.

Because you know about the existing quality of service regarding all other areas of the web development firm, making a decision regarding the hosting aspects will be a relatively easy decision.

You will be guaranteed a personalised approach to the huge ordeal of locating the appropriate provider and package since the firm will already know (in detail) your existing requirements, goals and objectives and will choose the appropriate deal.

You will also know for certain that the package and provider will be the most suited to run your website and any attending applications and because you are aligning yourself with a web development firm, will have the option of including search engine optimsation support which is a huge advantage over traditional hosters.

By incorporating the firm’s hosting package into your specifications, you will be comfortable with the people you’re dealing with, the customer service and technical support, the knowledge that you will be able to make updates yourself via a customised web control panel, an option to test out a dummy setup to ensure it works for you and a professional to work with you on designing security policies and procedures that are all lacking in hosting with a hosting provider.

How Collaboration Works Between Marketing Department And Website Development

At this point of time, after more than twenty five years since the internet became mainstream, it is no longer a question whether a company should have a website or not. By default every company, ranging from one person companies to businesses that employ thousands of employees, has a website. The more important question marketing managers of a company should ask is how good or bad is their website. The number of customers who do not seek out more information about the company they are buying products from is a minority.

Customers And Website Communication

With a large number of customers depending on a website for information, it is important that no company ignores the importance of website to their website. In many ways, a website is almost like a salesman who is working round the clock, advising prospective, current and past customers what exactly is the company offering and why they should buy them. A website can be as interactive as one wants it to be or it can be extremely dull out of sheer ignorance.

It is not just about the appearance and presentation of a website that matters. Most customers would not know about the company web address. Of course, website address is printed and advertised on the company products, in ads and of course marketing material and business cards. However, the website address is not really something that people can remember unless it is something that they use every day like Facebook.

Inevitably, every customer turns to search engines like Bing or Google to look up the website they want to reach. Customers start by typing in search words that they think represents a particular company website. So, there must be some kind of a link between the words the customers might possibly use and the website that you have built. This is probably the most difficult part because it requires a fairly heavy dose of research. The marketing department has a tough task cut out for them because if they unable to find those keywords that will link to their website, customers may not find the company website at all.

Search Engine Optimization

This is not the only challenge that the marketing department is going to face. The words that the customers use may be fairly generic and could apply to hundreds of companies in the same industry. So the key job here is to ensure that the customers will find your company when they search for what they want, instead of a competitor company. This process of getting your name right at the top of the search engine results is called search engine optimization.

Linking the words and getting your website on top of the search results is a collaborative effort between web developer and marketing department. Marketing is something that is an integral part of any company. Except for maybe some specific tasks like advertising and content creation marketing management it is within the part of the main company system. However, enormous financial and time benefits can be derived by having a third-party company involved in web development and its maintenance.

When it comes to having your company website built, the choice comes down to freelancers and website development companies. If you are a company then it simply makes business sense that you deal with another company. The key difference is the standard difference you would find between a person and a company. With a person you are looking all the problems that you tied to working with a single person. However, when you are dealing with a company you can expect the same level of professionalism that you would extend to your customers.